A studio, not
an agency.
// Seven people, eleven years, two cities along the Tigris and Euphrates. We take on four projects a year and we finish them. Ask anyone who's worked with us — we'll send the list.
- → founded 2014 in Najaf
- → baghdad studio opened 2019
- → B-Corp since 2021
- → 4-day week since 2022
- → 100% employee-owned
- → 0.12g CO₂ per visit
How the garden took root.
// scroll to unfold
The garage
Two friends, one client, a shared SSH key. First commit pushed from a rooftop in Al-Ghadeer after midnight tea.
Team of five
First repeat clients. First paid interns. The whiteboard finally outgrew the kitchen wall.
Baghdad room
Second studio on Arasat Al-Hindiya. Walks to the Tigris at lunch. Timezone became a quiet feature.
B-Corp
Rewrote every vendor contract with a carbon clause. The hosting bill dropped; the conscience did not.
B-Corp
Rewrote every vendor contract with a carbon clause. The hosting bill dropped; the conscience did not.
Today
Seven people. 42 products shipped. A shelf of letters from readers we have never met.
Made of people who stay.
"Boring software, interesting outcomes."
"The margin is where the magic is."
"Write less, delete more."
"A gram saved is a gram planted."
"Ask users. Then ask again."
"Tooling is a love letter."
They trusted us with seasons.
A living map of soil microbiome data for 2,400 regenerative farms across Europe.
Reimagined the storefront for a plant subscription brand. +38% LTV, −42% bounce.
Booking, kiln scheduling, and inventory for 120 independent ceramicists.
Member dashboards that make kilowatt-hours feel like tended gardens.
A reading app that remembers where you paused — and why.
Intake that respects your time. HIPAA-grade, but it feels like a letter.